Synecticsworld sponsored this year’s World Creativity and Innovation Week (April 15 – 21). During the event, Consulting Associate Colleen Reitzel participated in a workshop called Improv 101. Read about Colleen's experience.
The Synecticsworld team, which included a psychologist, helped Molson identify and better understand the core consumer of their new Molson|M, a beer brewed with a novel micro-carbonation technology.
