Testimonials

"You have captured in one document the history and evolution of this wonderful organization that has impacted so many of our lives. It is a fantastic story and you have expressed it beautifully. The graphics, the subjects, and of course, the concepts are so powerful and very worthy of this unique organization and its extraordinary Body of Knowledge."

Eric Baron

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The Imagine That book is a collection of thought pieces, stories and articles by current and former staff members, clients and other associates that celebrates the first 50 years of Synectics, its Body of Knowledge and its impact on clients, organizations, communities and individuals. It was edited by Connie Williams, General Managing Partner and Chief Knowledge Officer of Synecticsworld and Vincent Nolan, retired Chairman of Synectics Europe and author of many other books, including The Innovator's Handbook (Sphere Books, 1989).

Synectics was first described by W.J.J. Gordon in his book SYNECTICS, The Development of Creative Capacity (New York 1960, Harper and Row). In 1960 Gordon and his colleagues George Prince, Dick Sperry and Carl Marden set up a company, Synectics Inc., to focus on the discoveries they had been making about the process of invention as they worked together in The Invention Design Group of the established Arthur D. Little consulting company.

In the subsequent 50 years, the Synectics Body of Knowledge has taken on a life of its own, as staff members and clients began to use it in a wide variety of ways and applications that took it far beyond its origins in creativity and invention in the business world.

Download a FREE copy of Imagine That for a limited time period for clients and friends of Synecticsworld. The pdf version is available by chapter on this site and electronic versions for both Ipads (epub) and Kindles (movi) can be downloaded following the instructions below. Hard copies of the beautiful "magazine style" book can be ordered from Synecticsworld for $39.95 by contacting Mandy Fleming

Click here to download for iPad

1. Download the file above.

2. Drag and drop the file in iTunes.

3. If you don't already have iBooks installed on your iPad install it here.

4. Sync your iPad.

Click here to download for Kindle

1. Download the file above.

2. Drag and drop the file in the Kindle's "Documents" folder.

3. It should appear automatically.

Click Here to Download Individual PDF Chapters:

In The Beginning

What is Synectics