Testimonials

Innovation Programs

As process experts, our unique approach to facilitating innovation has allowed us to work with a very wide array of organizations and different types of innovation. We work on assignments in both the public and private sectors, in strategy, product and marketing innovation, business process improvement, cost reduction and the reinvention of business models.

The majority of our assignments can be classified into the three key areas. We bring these elements together to improve Systemic Creativity for the Organization:

Discovering Current Marketplace Potential, including insight-led innovation in developing successful new products, rejuvenating brands and marketing innovation.

Creating and Activating Future Growth Strategies, including creating Vision and Mission, Strategic renewal and Foresight.

Inspiring Organizational and Human Performance, which focuses on raising the creativity and problem-solving skills to a new level such as Training and Coaching in Innovation and Leadership, Business Process Innovation, and Large Corporate Meetings.

• Marketplace Potential

  Discovering hidden and unexpressed customer and consumer needs, inventing remarkable new products, creating breakthrough communication, processes and systems to get them to market.

  • Insight Discovery:

    Using Synecticsworld’s iPower5 proprietary insight process, we help our clients discover the unmet and unarticulated consumer and customer needs, wants and beliefs that can be leveraged for growth. Insight that is leveraged for a variety of applications, including new product development, brand innovation, strategy development, and organizational change.

  • Brand Renewal:

    Using the IPower5 framework, Synecticsworld helps clients profoundly refresh brand equity, making tired icons newly relevant to their consumers.

  • New Product Development:

    Synecticsworld uses the Ipower5 insight framework to develop new products and services which can capitalize on unmet needs in the marketplace.

  • Marketing Communication:

    Synecticsworld is unparalleled at helping teams birth breakthrough and sustainable ideas. We can help craft the next great integrated marketing initiative, bring all the key agencies and stakeholders together to collaboratively develop powerful new marketing campaigns or simply use our creative problem solving approach to invent the next great promotional concept for a brand or company.

  • Positioning:

    Synecticsworld’s positioning process focuses on leveraging the creativity of the team to articulate a distinctive benefit that differentiates the brand in the marketplace, requiring both focus and sacrifice.

  • Naming:

    We plan and design company, brand and product naming sessions for clients, ranging from a single day’s name generation project to more extensive multi-step naming processes. Our long list of brand naming successes (including Envoy, Snackwell, and Spacemaker) is based on extensive experience in understanding naming, setting criteria and executing a creative process that leads to great alternatives.

  • Tapping Consumer Creativity:

    We pioneered designs that use target consumers in creative invention activities as equals with client teams in order to push the teams thinking and explore new territories.

• Growth Strategies

  
  

  We believe that creating strategy can be straightforward. We have proven and effective models to help better understand where you are in your market, the advantages you have over others, and where you need to shore up your own capabilities to win. At each stage we leverage the creativity of your team, revisit and refine your strategy statement until your team can see, hear and feel that its right – a sure sign that you’ve found the strategy to achieve your vision. And in the process, your team will create not only an implementation plan at every step, but also renew its commitment to the vision and the company – a truly differentiating outcome.

  • Insight Discovery:

    Using Synecticsworld’s iPower5 proprietary insight process, we help our clients discover the unmet and unarticulated consumer and customer needs, wants and beliefs that can be leveraged for growth. Insight that is leveraged for a variety of applications, including new product development, brand innovation, strategy development, and organizational change.

  • Vision/Mission:

    Synecticsworld designs powerful visioning experiences to help senior teams envision and articulate a powerful future state, with the detailed frameworks to make it a reality. We help our clients to uncover their vision and to understand what their customers believe they are uniquely good at – their “knack” – which forms the basis for a truly differentiating strategy.

  • Strategy:

    Synecticsworld’s strategy approach is based upon a simple idea – a strategy is only perfect if it helps your team to achieve its vision. We find that the most important factor in achieving greatness as an organization, is having a clear, shared image of where you want to be in the future. Your vision needs to inform your strategy – a relationship that you can’t afford to get backwards.

  • Marketing Communication:

    Synecticsworld is unparalleled at helping teams birth breakthrough and sustainable ideas. We can help craft the next great integrated marketing initiative, bring all the key agencies and stakeholders together to collaboratively develop powerful new marketing campaigns or simply use our creative problem solving approach to invent the next great promotional concept for a brand or company.

  • New Business Models:

    Changing the rules of the game – that’s always the surest way to win. And leading companies have a knack for doing this. They find a way to create, discover or exploit a unique advantage in the market to tilt the table in their favor. In most cases, that’s how they became a leading company. We find that there is one thing that is consistent across these game-changing companies – it’s the spark of creativity, the a-ha moment, when all of the pieces of the puzzle suddenly come together and they see the industry in a way no one has understood it before.

  • Scenario Planning:

    Scenario planning requires profound creative thinking approaches to imagine the future. Synecticsworld has developed an unrivaled approach to allow teams to learn from the future before it happens. We create, develop and explore them to link them to critical strategy development and decision making.

  • Foresight:

    The Foresight process focuses on creatively discovering the longer term future needs and wants of the marketplace, going beyond insights to discover where profound future growth opportunities may lie in order to proactively and strategically invent for the future before it happens.

• Performance and People
  The most valuable resource any company has is its human capital. Synecticsworld’s Human & Organizational development programs allow you to fully leverage the creativity of your people so that you can be more creative problem-solvers, both individually and in groups. We work with your top management developing programs for rapidly boosting the creativity of employees at all levels, from the leadership team down to the factory floor or call center.
  • Business Process Innovation:

    Synecticsworld’s Business Process Innovation approach is built on core Synectics and innovation principles which turn the traditional methods for finding efficiencies upside down - both in terms of approach and effectiveness. Envisioning, collaboration and creative problem solving are hallmarks of BPI. We equip your team with these skills so they will have the confidence to take on the truly important opportunities that will make the difference. And because we facilitate your team to create these solutions together, their ideas gain the momentum and escape velocity required to launch your organization forward in a truly meaningful way.

  • Training & Coaching in Innovation Capabilities:

    Synecticsworld has an extensive heritage in training teams in the human side of innovation – including collaborative teamwork, breakthrough thinking, meeting facilitation and innovation leadership and coaching.

  • Leadership Coaching and Private Consulting:

    Executives learn to apply resources, skills, and workplace values to manage the right work at the right level. Private consulting and executive coaching involves helping others to create clear images of their goals and to create plans for how to measure their progress and achieve those goals. Coaching also generates an environment for self-management by placing ownership of work where it belongs. Clients work with the basic premise of Synecticsworld Executive Coaching: Skillful interpersonal field management yields successful work outcomes. This model is further based on a learning/change cycle of: awareness-understanding-visualization-experimentation-internalization-behavioral change. Applying a series of “live-abouts” to actual situations from their work, clients engage in a variety of activities to practice and experiment with the critical elements of becoming leader-coaches.

  • Corporate Meetings:

    We arrange, design and facilitate large interactive meetings around themes that engage and make impact. We have worked on cruise ships with hundreds of suppliers, in exotic venues around the world with hundreds of investors, and in a big top tents at a resort with hundreds of customers, to name just a few. Our clients take away actionable intelligence from these electronically enabled interactive meetings, and they leave behind exciting experiences that stick in the memories of participants.

  • Organizational Development:

    A systemic innovation model developed by Synecticsworld research and successfully used by a broad range of companies worldwide, ENABLE stands for Envision, Notify, Assess, Build, Learn and Enact. The outcome of an ENABLE campaign is a systemically creative and innovative organization with high energy and equally high accountability.

  • Technology Transfer:

    Crossing new technologies with emerging market and customer trends to build both near-term and longer term products and services.

  • Creativity & Innovation Index:

    A statistically valid diagnostic instrument and tracking tool designed to show a company's capability for generating and sustaining systemic creativity and innovation. It is for companies that are serious about being among the world’s most creative organizations. The Index measures your firm‘s capabilities across a series of factors that characterize a systemically creative and innovative company, incorporating organizational, individual and project data. The Index is determined by a diagnostic questionnaire. We offer it to you in association with our research colleague, Dr. Lynn Foster-Johnson at Dartmouth Tuck, and our statisticians, TNS Global in Toronto, who help make its use easy, effortless and enjoyable.

  • Innovative Culture:

    Synecticsworld used its research and 50 years of innovation experience to create a holistic systemic creativity model. The framework starts with a vision and understanding of current capabilities and includes the integration of innovation initiatives, developing capabilities and systemic guidance on best practices, knowledge management, rewards and recognition, etc.