Synecticsworld worked with consumer and 3M groups to re-evaluate the brand position of its successful line of Scotch consumer video products and successfully generated six brand propositions.

To help create a new product in forty-eight hours, Synecticsworld brought together representatives from various Bulmers' departments and created a fruit-flavored drink whose immediate sales surpassed fifteen million units.

Synecticsworld brought together architects, installers, homeowners, and a cross-functional team from A Super Shingle to generate fresh insights and product ideas, creating one of the company's best-selling roofing shingles.

The Coca-Cola Company has repeatedly turned to Synecticsworld for innovative solutions to media and marketing strategies, team relationships, research sharing, product repositioning, and the creation of corporate vision.

To increase market strength and highlight its tequila, Synecticsworld facilitated an idea-generation session that resulted in Jose Cuervo Tequila leasing a Caribbean island, which they christened 'The Republic of Cuervo'.

Synecticsworld, asked to revive Gillette's tradition of insight and innovation to enable the company to become more consumer-centric, created ASTRA, a highly praised program that has trained Gillette staffers worldwide.

Building on customer insights that equated batteries with food, Synecticsworld used the power of metaphors to redesign Duracell's appearance so that its battery package resembled a nutrition bar.

To help fix defective steel tire rims, Synecticsworld led Kelsey Hayes employees through exercises designed to encourage creativity and insight-led innovation, leading to an idea that resolved the leak.

Bringing together experts from different Kimberly-Clark departments and using Synecticsworld's pioneering methods, a sustainable group momentum was developed, helping generate powerful ideas long after the workshop ended.

To launch new products into a congested market, Synecticsworld designed and facilitated idea-generation and development sessions. Concepts from the meetings allowed Kraft to successfully launch a host of new products.

Synecticsworld worked with Mansfield's management team to refine and valuate issues and trained Mansfield team members in product development, enabling Mansfield to generate new customers and increase its market share.

To help introduce new potato products, the Synecticsworld-led team looked at the potato's presentation, appearance and positioning of product placement in stores, allowing McCain to develop bold new perspectives.

Synecticsworld helped Motrin identify a unique and differentiated over-the-counter target market, key motivating insights, and a positioning platform, resulting in 31% growth over two years.

To improve sales, Synecticsworld hosted sessions with Aero bar lovers to differentiate Aero bars from competitive offerings. Nestlé used ideas from the sessions to thoroughly rejuvenate its Aero brand.

To reinvent an already successful chocolate treat, Synecticsworld held a workshop that produced a vision that solidified Kit Kat's position as one of the world's best selling confectionery brands.

Synecticsworld organized a Nestlé session to adapt two products for the US market in three weeks - normally an eighteen month process. The launch was on schedule and successful.

To help Nestlé develop a new frozen food product, Synecticsworld initiated an insight-based new product development project. From the meeting, Maggi was able to develop a successful new product.

Nestlé wanted to develop a product to compete against Hershey's Kisses. Synecticsworld assembled a diverse team that replaced the original product idea based on its new insights.

With declining sales of the Nestlé Nut bar, Synecticsworld organized a workshop that focused on teenagers who enthusiastically offered their insights. From this workshop Nestlé developed an award-winning advertising campaign.

Using ideas generated by Synecticsworld training sessions, Nestlé developed and successfully launched both an innovative 'local products for local needs' initiative and a new environmental policy, setting an industry standard.

To enhance its brand strength, Nestlé worked with Synecticsworld to successfully re-launch Polo as "the thinking man's mint" while making changes to the package, giving consumers a greater tactile experience.

Synecticsworld identified essential tasks to repair Nestlé's dispirited and dysfunctional innovation team. The session resulted in a rekindled optimism and significant changes that proved to be both effective and sustainable.

Purina, working with Synecticsworld and its assembled team, was able to launch the first full-line, life-stage specialty pet food product to use real chicken as its number one ingredient.

To increase dental professionals' recommendations for its Sonicare dental hygiene line, Synecticsworld led a team of professionals and Philips' employees who quickly created and tested insight-driven workable concepts.

Synecticsworld led a full-service insight project, exceeding all expectations and resulting in one of Vanish's products winning first place in Product of the Year's coveted and hotly contested laundry category.

Pennzoil wanted a differentiated brand positioning for Pennzoil Motor Oil.... in three weeks. With Synecticsworld's unqualified assistance, the task was completed not only successfully, but on schedule.

Shell asked itself: should we develop our own service centers? Sell our own tires? Offer auto insurance? Synecticsworld's workshops provided Shell with answers and generated five detailed new product concepts.

Synecticsworld's workshops provided valuable insights into Baileys' target market and identified music and television as natural communication vehicles, leading to the first-ever television show produced by a spirits brand.

A Synecticsworld-led team combined consumer feedback and results from a successful Issue Determination meeting to create a powerful positioning statement for Tylenol, drawing an enthusiastic response from the client.

Synecticsworld designed a program to unlock consumers' deepest desires and implement a creativity and innovation culture within Unilever which continues to operate successfully.

A cold beverage when the winds of winter were howling? The ideas generated by the Synecticsworld-led team helped Lipton achieve 'hot sales' in the middle of winter's icy grip.

To fill the new product funnel and look for breakthroughs, Synecticsworld conducted training programs and organized meetings between the Slim-Fast team and its users, creating 35 new products concepts.

In re-inventing Unilever's laundry category and building an innovation funnel for ideas, the team learned a number of Synecticsworld tools, generated ideas, visited homes, and transformed insights into concepts.

To better understand its key markets and develop a targeted innovation strategy, Synecticsworld designed a program that brought together consumers and a cross-functional Van den Bergh team.

Synecticsworld worked with Walls on a radical re-positioning of their products. The inspiration and high commitment to action generated by the sessions enabled Walls to facilitate their own problem-solving sessions.

To improve production efficiency, Synecticsworld brought together scientists and engineers for two days, creating a new technology whose license delivered NPV of $50 million for Union Carbide.

Synecticsworld facilitators led Universal employees through three separate projects, helping to generate marketing and hotel concepts for their new attraction, which snared 17% market share from Disney's Orlando attractions.

To create innovative concepts and ideas that would help Wrigley introduce their internationally popular Orbit chewing gum to the Canadian market, Synecticsworld launched a unique deprivation study.

The Synecticsworld-lead team developed a new growth strategy for its Revive brand that was insight-based and clearly differentiated it from the competitors, resulting in an 80% increase in café revenues.

The Synecticsworld team, which included a psychologist, helped Molson identify and better understand the core consumer of their new Molson|M, a beer brewed with a novel micro-carbonation technology.