Building an Inventive Organization

“Creativity, Inc.” explores an issue that has become critical in times of economic, business, social and political upheaval: how companies can nurture big and small ideas in people from all levels – ideas that collectively can make dramatic improvements in operating and financial performance.

Synecticsworld consultants Jeff Mauzy and Richard Harriman marshal 40-plus years of research and consulting work with many of the world’s most innovative companies. Drawing on new and rich case examples from such organizations as 3M, Citigroup, Hallmark Cards, Hewlett Packard and Guidant, they explain the genesis of creative ideas and their often-arduous path to prosperity. They show why the well of creativity runs dry in many organizations, despite the presence of numerous “creative” people, sizable rewards to spawn ideas, and even regularly scheduled “brainstorming” sessions.

The Development of Creative Capacity

Along with George Prince’s “ The Practice of Creativity”, this book is the foundation of the Synectics body of knowledge which has been used for over fifty years .This book is the result of years of experimentation in training creative capacity. With an emphasis on case studies, this book identifies not only the psychological processes involved in creativity but also explores the mechanisms by which creative potential can be methodically released and directed at the solution of specific problems. Synectics theory holds that creative efficiency in people can be markedly increased if they understand the psychological process by which they operate , and that in the creative process the emotional component is more important than the intellectual, the irrational more important than the rational.

William J.J. Gordon

The Innovator's Handbook

This is the omnibus edition of the three books in the author's Innovative Management Skills series. It explains management from the point of view of teams working together, communicating, solving problems and presenting a different approach to their solution based on the principle of Synectics.

By: Vincent Nolan

The Practice of Creativity

Along with Bill Gordon’s book “Synectics”, this book is the foundation of the Synectics body of knowledge. This book provides detailed instruction on how to use the Synectics method. It explores the process of facing and understanding problems, eliminating inadequate ideas, and unifying the entire group to concentrate its collective intelligence and imagination on fresh solutions.

Putting the Zest into Creativity and Innovation at Work

Innovation, creativity and change are the lifeblood of business. But unlocking the innovative ability of an organization can be a difficult process.

Synecticsworld consultant Jonne Ceserani highlights pathways to creativity and shows how to establish conditions that lead to innovation and success. This highly practical book includes checklists, case studies and a questionnaire to establish the "innovation quotient" of an organization.