Synectics began in 1960 as a spin off from the Arthur D Little invention design group. Our founders George Prince and Bill Gordon became curious about why on some days they invented well and on others not so well. They studied and recorded thousands of hours of innovation sessions asking themselves the question “what is really going on between the people in the group to help them create and implement successfully?”. The answers to these questions became the now famous Synectics Creative-Problem-Solving Methodology.

Over the years our research has continued, more recently focusing two key areas:
Discovering hidden customer/consumer needs
Enterprise creativity

Read more about Synectics publications in Exploring Creativity.